Unlike a lot of social platforms, Pinterest functions as a high-intent visual exploration engine. Over half a billion customers search for concepts, items, designs and recipes on the platform every month, and they’re primed to act on what they locate.

Pinterest isn’t just a mood board– it’s an income engine. Its capacity to drive unbranded searches and transform them right into direct ecommerce sales leaves passive-scrolling feeds in the dust.

The social media sites data below cover Pinterest’s audience, advertisement performance, content trends and ecommerce impact so you understand exactly where the system stands in 2026

2026 Pinterest stats every online marketer ought to know

Required a quick photo? These three Pinterest stats tell you whatever you need to understand about the platform’s reach, performance and impact in 2026

Figure	Understanding & Context
Pinterest has 619 million monthly energetic users (MAUs)	Pinterest supplies large worldwide reach. It’s huge sufficient to sustain brand understanding, search visibility and ecommerce success for both niche communities and at scale.
Pinterest’s ordinary involvement rate hovers around 0. 2 % to 0. 5 %	Engagement on Pinterest looks different from other platforms and varies by style, with Concept Pins driving the greatest communication.
Brand names utilizing Shopping ads on Pinterest see 15 % greater ROAS and 2 6 x higher conversion rates	Done well, Pinterest advertisements can relocate individuals even more down the channel and improve return from paid social.

Pinterest user stats

User counts are the beginning factor for any type of Pinterest method. These numbers show how huge the system actually is, where its target market lives and just how active customers are week to week.

1 Pinterest has 619 million month-to-month active users

Pinterest reported 619 million global monthly energetic individuals in Q 4 2025 That’s a document high, strengthening that the system has actually been constantly broadening its footprint considering that Q 4 2021

For marketing experts, Pinterest’s individual base is big enough to matter, and its audience behavior is different from any type of various other social media. People involve Pinterest with a purpose, that makes those half a billion customers worth taking note of.

2 Almost 97 million individuals lie in the United States

Since October 2025, Pinterest’s most significant audience was in the USA, with about 96 9 million individuals If your brand name markets in the United States, Pinterest can be one of your most beneficial networks for getting to American consumers, relying on your category.

3 Individuals save greater than 1 5 billion Pins per week

Saves are among the highest-intent signals on social media sites, and Pinterest’s inner information reveals users conserve over 1 5 billion Pins each week.

When somebody saves a Pin, they’re usually planning an acquisition, a task or a future choice. For brands, that indicates your material has a possibility to influence customers long after it’s first published.

4 Almost one-third of social media sites users worldwide are on Pinterest

According to Sprout Social’s Q 2 2025 Pulse Study, around 31 % of all social media customers around the world have a visibility on Pinterest, making it the nine most prominent system on the whole.

Pinterest might not control conversation the method Instagram or TikTok do, yet its worth depends on its particular niche target market. Regardless of where they lie, a lot of Pinners come ready to strategy and acquire, which translates into a greater conversion possibility than most various other networks.

5 Pinterest usage is strong in the US, Australia and the UK

Sprout’s Q 2 2025 Pulse Survey shows Pinterest gets to 33 % of US customers, 32 % of Australian consumers and 30 % of UK consumers.

These numbers make a solid instance for English-speaking, high-spending markets. If you’re running campaigns in any one of these regions, Pinterest belongs in your channel mix.

Pinterest audience and demographics statistics

Knowing who makes use of Pinterest helps you develop web content that reverberates. These group statistics reveal Pinterest’s gender split, age variety, generational mix and household revenue so you recognize you’re reaching the ideal audience.

6 Around 70 % of Pinterest users are women

Pinterest alters female more than nearly any other significant system. Women make up about 70 % of Pinterest’s individual base , while men represent 22 8 % (and 7 2 % are undefined).

For marketing professionals, that doesn’t indicate Pinterest is just for women-focused brands. But it does mean the system is specifically solid for classifications that traditionally reverberate with women buyers.

7 Pinterest’s largest target market section is women aged 25– 34

Statista information shows women aged 25 to 34 comprise Pinterest’s largest target market segment worldwide. In the United States especially, the platform reaches much more younger audiences , including 46 % of people between 18– 24 years of ages.

8 Gen Z is the most likely demographic to use Pinterest

Sprout’s Q 2 2025 data shows Gen Z leads Pinterest fostering with 39 % of the generation on the platform, complied with by Millennials at 32 %, Child Boomers at 28 % and Gen X at 26 %.

Pinterest is frequently incorrect for an older individual system. The reality is that younger individuals have made it part of their daily discovery routines, particularly for buying and ideas.

Internal data from Pinterest sustains our findings: Gen Z is the platform’s fastest-growing target market segment. And they primarily make use of Pinterest to locate information about items or brand names.

9 Around 9 % of consumers plan to invest even more time on Pinterest in 2026

According to Sprout’s survey data, 9 % of customers prepare to utilize Pinterest extra in 2026 That number climbs to 13 % among Gen Z and 11 % among Millennials.

More youthful generations are leaning in additional with Pinterest usage. For brand names, that’s a cue to invest prior to the platform obtains more crowded.

10 Pinterest reaches 40 % of US households earning over $ 150 K yearly

Pinterest states it gets to 40 % people homes earning greater than $ 150, 000 a year. That high-income reach is just one of Pinterest’s a lot of underrated properties.

Premium brand names, financial solutions, travel firms and deluxe merchants all have factor to take Pinterest seriously as a channel for reaching affluent buyers.

Pinterest usage statistics and actions

Just how people use Pinterest matters as long as how many use it. These statistics damage down what customers want from brand names, exactly how often they engage and exactly how they invest their time on the system.

11 Approximately 70 % of Pinterest users connect with brand name web content weekly

According to Sprout’s 2026 Web Content Strategy Report , around 70 % of Pinterest individuals engage with brand name web content at the very least as soon as a week, rising to 78 % amongst Gen Z. Pinterest is likewise among the locations consumers are least troubled by brand presence, second only to YouTube.

On the majority of systems, brands have to make focus without disrupting the experience. On Pinterest, your content is the experience, which indicates thoughtful brand publishing includes worth to users’ sessions.

12 Pinterest individuals are most likely to engage with static images and Shoppable Pins

When interacting with brands on Pinterest, customers are more than likely to involve with fixed pictures (38 %) and Shoppable Pins (34 %), Sprout’s data shows.

While video clip maintains making headway on a lot of systems, Pinterest users still react strongly to well-designed still imagery and item Pins developed for shopping.

13 The majority of Pinterest users wish to see amusing content from brands

Pinterest users prioritize amusing content (23 %) most of all else when it involves what brands need to publish. That’s complied with by academic product details (21 %), influencer collaborations and customer service (both at 13 %).

Enjoyment slips by education and learning by a tiny margin, yet the best brand name techniques on Pinterest mix both. Edutainment content on social media sites shows individuals something valuable concerning your product in a satisfying, visual, also funny method.

14 The average Pinterest customer spends 10 mins on the system daily

DataReportal programs Pinterest users spend approximately 10 mins each day on the system. That’s way much shorter than what customers invest in Instagram or TikTok, however Pinterest sessions are various.

Customers come below with buying intent, which brands trying to influence acquisitions can capitalize on. It additionally implies your material needs to be solid enough to get attention and drive clicks at a glimpse.

Pinterest advertising and revenue data

According to Pinterest itself, integrating your natural Pinterest advertising strategy with paid web content is the best way to do well on the system These advertising and earnings statistics demonstrate how Pinterest performs for brand names paying to play and where its growth is headed.

15 Brands utilizing Buying advertisements see 15 % greater ROAS and 2 6 x higher conversion rates

According to Pinterest, brand names that add Purchasing ads into their mix take pleasure in 15 % greater return on advertisement spend (ROAS) and 2 6 x greater conversion prices compared to brand names that do not.

People concern the system prepared to plan purchases, and Purchasing ads place your products directly in front of users proactively searching for what you sell.

16 Pinterest’s ordinary income per individual is $ 2 16

Since Q 4 2025, Pinterest’s average profits per individual (ARPU) rests at $ 2 16 For marketers, the reduced ARPU equates right into a much less crowded bidding process atmosphere than various other, extra saturated channels. There’s room to capture value prior to costs reach various other systems.

17 Pinterest ads cost between $0. 00– $ 2 00 per conversion

According to WebFX , Pinterest advertising remains relatively affordable. Brands commonly spend in between $0. 00 and $ 2 00 per conversion, while 26 % of advertisers spend just $0. 00 to $0. 10 per click.

That makes Pinterest among one of the most available paid channels for performance marketing professionals, specifically smaller brands testing right into ecommerce. Solid innovative paired with reduced CPCs is a recipe many brands are using to range efficiently.

18 Pinterest generated around $ 4 2 billion in income in 2025, up 16 % year-over-year

Pinterest reported around $ 4 2 billion in income in 2025, a 16 % rise from the previous year. Consistent growth reveals that more marketers are placing budget plan behind Pinterest, and the system is supplying. For marketers, Pinterest may be a network worth buying before competition presses prices higher.

19 Pinterest customers say ads feel even more appropriate on the system

According to Pinterest , users report that advertisements really feel more appropriate on Pinterest than on various other social platforms. That understanding mainly involves intent.

Individuals look Pinterest for concepts and items, so advertisements that match those searches improve the experience instead of disrupting it. For brands, targeted Pinterest advertisements can drive results without the imaginative fatigue usual to various other platforms.

Pinterest content and involvement stats

Content efficiency on Pinterest follows its very own regulations. These stats expose how typically brand names message, what type of involvement they earn and where Pinterest’s internet traffic originates from.

20 Pinterest averages over 1 3 billion regular monthly sees

According to Semrush , Pinterest obtains over 1 3 billion month-to-month brows through from all over the globe. Keep in mind, Pins regularly rate in Google search engine result , which extends your Pinterest material’s reach well past the system itself.

21 Around 96 % of all Pinterest searches are unbranded

Pinterest’s information programs 96 % of all searches on the system are unbranded, which suggests individuals aren’t searching for a certain business by name.

This is among Pinterest’s most powerful understandings for online marketers. Pinners come unbiased, looking for ideas prior to they dedicate to a brand name. That creates a massive opportunity to record attention from people who haven’t yet chosen who to buy from.

22 Pinterest’s ordinary involvement rate floats around 0. 2 % to 0. 5 %

According to WebFX, Pinterest’s average involvement price rests in between 0. 2 % and 0. 5 % , relying on your web content mix. Right here’s a quick break down of the information:

• Basic Pins interaction rate: 0. 15 % to 0. 25 %
• Idea Pins engagement price: 0. 5 % to 1 %

To enhance your Pinterest engagement rate , diversify your content. Concept Pins surpass every other style on involvement, so brand names depending just on Basic Pins are missing out on communications.

23 Brands message around 10 times weekly on Pinterest

According to Statista , brands published an average of 10 blog posts weekly on Pinterest in 2025, up almost 43 % compared to 2024 Uploading less than 10 times a week? You’re likely shedding ground to competitors.

If you’re posting much more, make sure your high quality stands up. Pinterest compensates uniformity, but only when the web content gains its place. Learn even more concerning the best times to publish on social media , including Pinterest.

Pinterest search and ecommerce statistics

Pinterest’s largest stamina is exploration and social business , not conversation like most various other networks. That makes it particularly beneficial for ecommerce and retail brand names. Below’s what the stats reveal concerning social search and purchasing trends on Pinterest.

24 The # 1 factor individuals make use of Pinterest is to locate new products and brand names

According to Pinterest’s interior information , the top reason customers pertain to the platform is to uncover new items and brand names. Users aren’t just open up to seeing your items. They’re actively looking for them. Few other systems provide that kind of built-in purchasing intent.

25 Around 16 % customers utilize Pinterest as their primary discovery network

Grow’s data shows 1 in 6 customers turn to Pinterest as their main social system for uncovering new products. Do not let the size fool you. Pinterest individuals are one of the most purchase-ready audience on social media, making this section exceptionally financially rewarding for the brands that turn up.

26 Older generations like Pinterest as an item exploration channel

According to Sprout’s research study, Baby Boomers are the most likely generation to use Pinterest as their primary network for uncovering items at 26 %, adhered to by Gen X at 20 %, Gen Z at 12 % and Millennials at 10 %.

While Gen Z is the fastest-growing audience, older shoppers make use of the platform with the most specific acquiring intent. Brand names marketing to Boomers and Gen X would take advantage of dealing with Pinterest as a top-tier discovery channel.

27 Just 8 % of social media sites customers contact brand names with Pinterest during the holidays

During the holiday, simply 8 % of social media customers claim Pinterest is the network they’re more than likely to use to get in touch with a brand name, Sprout’s Q 4 2025 Pulse Survey data shows.

Pinterest is generally a discovery and preparation channel. Conserve your social media sites customer support sources for platforms like Instagram and Facebook, and concentrate your Pinterest method on inspiring purchases instead.

28 Around 80 % of once a week Pinners locate ideas on the system

According to Pinterest , 80 % of weekly Pinners feel inspired by the platform’s shopping experience. This might include discovering purchase motivation or finding brand-new items and brands.

Pinterest for businesses is developed to influence acquiring decisions. Showcase your products with striking Pins and informative overviews to transform web browsers right into customers.

29 Regarding 85 % people Pinterest users have purchased from Pins

US Pinterest users are avidly shopping on the system. A monstrous 85 % of weekly Pinners have bought based upon a pin they saw from a brand name.

This is great information for brand names wanting to drive purchases through Pinterest. Producing boards that include your products can inspire individuals to purchase from you.

Inspire and market with these Pinterest statistics

Pinterest brings together an uncommon combination of high-income users, unbranded search and visual exploration that makes it a top-tier channel for ecommerce and brand name recognition.

To remain affordable on Pinterest, you need greater than great Pins. You need analytics that reveal you what’s working, scheduling that keeps you consistent and reporting that connections your method to earnings. Sprout Social allows you to do all of that from one platform.

Effectively browsing social offers your brand name the upper hand. Don’t allow the possibility social gives go to waste. Attempt Sprout Social complimentary for 30 days to gauge your Pinterest efficiency, track your ROI and schedule Pins done in one place.

Pinterest data FAQs

Is Pinterest great for marketing?

Yes, Pinterest is an excellent system for marketing due to the fact that individuals come there with purchasing intent. The leading reason individuals visit Pinterest is to discover brand-new items and brands, 96 % of searches are unbranded and 80 % of regular Pinners claim the system motivates their acquisitions. Pinterest provides brands a reliable method to catch buyers and turn rate of interest into action.

What is the biggest market on Pinterest?

Pinterest’s largest market is women aged 25 to 34 The system skews female overall, with around 70 % of individuals determining as ladies. This discusses why categories like fashion, beauty, home, food and way of living constantly flourish on Pinterest.

The number of individuals utilize Pinterest in 2026

Pinterest has 619 million month-to-month energetic customers in 2026, according to the company’s most recent reported figures. That makes it among the largest social platforms in the world and a significant reach channel for marketers wanting to affect purchase choices.