As Buffer has actually remained to sustain the people, makers, and small and moderate businesses that use us, we’ve had to balance being a reasonably tiny team with making difficult decisions.

We have actually needed to make one of these lately. After careful deliberation as a team, we have actually determined to retire Begin Page.

If you’ve built a Beginning Web page with us, thank you.

Makers, small businesses, and nonprofits have utilized it as a front door to their work because 2021 A number of our clients were just beginning with their online journey, and a full website can be costly and fiddly to preserve. Beginning Web page gave a simple, adaptable page anybody can integrate in minutes and share across their social profiles.

We do not take finishing that lightly, which is why we’re providing a number of months’ notice, company days, and multiple options to make the change as convenient as possible

Right here’s the timeline:

• November 4, 2026: We’ve stopped permitting the production of brand-new Begin Pages
• November 30, 2026: You’ll have devices to relocate your web page elsewhere.
• February 2, 2027: We’ll start taking down Begin Pages that haven’t been moved somewhere else.

I would love to specify on why we’re doing this, the plan progressing, and what alternatives we plan to have readily available.

Why we’re doing this

Having one link that holds everything (additionally described as a link-in-bio tool) is still useful in today’s social area. So why are we relocating far from it? For us at Buffer, three things have actually come to be tough to disregard.

We’ve concentrated Buffer on our core staminas beyond Begin Page. Buffer is a social media toolkit: we help you strategy, publish, and pick up from your web content, and engage with your community across the social channels you utilize. While Begin Page stays in your bio, it rests off to the side of all that. We have actually intended to deal with Start Web page, but it eliminates from Buffer’s strengths and emphasis.

From a capabilities point of view, Start Page has fallen back, and catching up would certainly cost us the important things you count on. Link-in-bio and microsite tools have actually come a lengthy means since 2021, and Beginning Page hasn’t kept pace. Making it best-in-class would certainly suggest pulling several teammates away from other key, much-requested enhancements to various other core Barrier functions. We do not believe that’s the best profession for the majority of our clients.

It’s challenging to run well as a little, active team. Organizing public pages at range features genuine expenses: framework, traffic spikes when a page goes viral, and a consistent effort to keep spam and malicious pages off our domains.

We checked out other options, like making Beginning Page a complimentary standalone device, or freezing it in place with no additional development. Each one left us running a product we couldn’t properly buy, slowly getting worse for individuals using it. We ‘d rather make the clear decision to move ahead with sunsetting Beginning Web page instead.

Just how we’ll help you move

If you have actually put time into your Start Web page, you should not require to begin again. By November 30, you’ll find a movement device in Buffer with these alternatives:

• Download your entire page. Export your Beginning Web page as a total collection of files, pictures, and all, prepared to post to a totally free host like Netlify, Vercel, or Cloudflare Pages. We’ll include step-by-step instructions, plus a readme written so an AI assistant can stroll you via configuration if you would certainly like a hand.
• Relocate your web page to Lnk.bio, a leading link-in-bio solution. If you ‘d prefer an easy, aesthetic user interface for managing your Start Web page moving on, we have actually partnered with Lnk.bio , an independent link-in-bio device, to supply an easy migration circulation. Lnk.bio is cost-free to make use of in the method you utilized Start Page in the past, and has extra functions on their economical paid strategies.
• Keep your web link functioning. When you move, offer us your brand-new web page’s address, and we’ll reroute your start.page web link to it. The web links already in your bios, blog posts, and published materials maintain functioning.

Not every block converts flawlessly anywhere. The updates feed, for instance, just exists in Barrier. We’ll show you what carries over prior to you relocate anything.

If you pay for Beginning Page as a channel

Beginning November 30, 2026, once migration devices are available and Beginning Web page modifying finishes, Begin Web page will no more count towards your network ports. You won’t lose the slot you have actually been paying for– consider a brand-new social channel to make use of in its place. If you’ve been growing your online visibility, or are curious regarding Bluesky, Threads, or Substack, this is a great reason to attempt one.

If you prefer to not, you can decrease your channel count at any time in your billing setups, and the adjustment will appear on your following bill. Our Advocacy team mores than happy to assist with that as well.

Questions you might have

Is my Begin Web page going away today? No. It remains live till February 2, 2027, and you can keep modifying it till November 30, 2026

Can I still develop a new Begin Page? No. New Beginning Pages can’t be developed since November 4, 2026

What happens to my link after February 2 If you established a redirect via the migration tool, your start.page link keeps sending visitors to your new page. Without a redirect, the link stops working when your web page is removed.

How long will reroutes last? Redirects keep up after Start Web page closes down. If that ever before adjustments, we’ll offer you lots of notice first.

I pay for a Beginning Page channel. Do I keep spending for it? From November 30, 2026, Beginning Page quits counting as a channel, to ensure that slot is totally free for another network. If you don’t require it, reduced your channel count, and you’ll see the modification on your following expense.

Why not just leave Begin Web page running as it is? We considered it. Maintaining public pages on the internet ways continuous hosting costs and moderation, and a product nobody is improving gradually becomes worse for its users. A clear end date with excellent exit choices really felt extra truthful.

Thank you

Nobody enjoys a message revealing an item vanishing– myself included. However we ‘d rather inform you simply, early, and with a strategy than allow Beginning Page silently gather dirt. Thank you for developing with it, and for trusting us with your social media existence.

If you have questions concerning your page, your plan, or the move, connect to our Campaigning for team at hello@buffer.com. We’ll be sharing suggestions by email as each day obtains better.