Google Gemini more than increased its reference web traffic to internet sites between November and January, according to SE Ranking information from more than 101, 000 sites with Google Analytics set up.

The increase started in December, soon after Google began rolling out Gemini 3 across its products. SE Position determined a 51 % rise in December and a 42 % boost in January, for a combined gain of concerning 115 %.

For transparency, SE Ranking markets AI exposure monitoring devices, and the data listed below originates from their very own Google Analytics dataset.

Gemini Passes Perplexity

In January, SE Position’s information programs Gemini sent out 29 % more visitors to internet sites than Perplexity globally. In the united state, the void was larger at 41 %.

5 months earlier, the placements were reversed. In August, Perplexity was sending approximately 3 times much more referral website traffic than Gemini, according to the same dataset

ChatGPT’s Decline From Optimal

ChatGPT’s referral web traffic came to a head in October and has actually dropped ever since. SE Ranking determined an 8 % decrease in November and an 18 % drop in December, with a partial healing in January.

Also after the decline, ChatGPT still produces regarding 80 % of all AI reference traffic to web sites. ChatGPT’s lead over Gemini narrowed from about 22 x in October to regarding 8 x in January. That’s still a large void.

Similarweb’s January information revealed a comparable pattern when measuring direct sees to chatbot websites. ChatGPT’s traffic share fell from 86 % to 64 % over the previous year, while Gemini climbed from 5 % to 21 %. Both datasets measure different things, but both show the exact same instructions.

The Gemini 3 Link

The timing of Gemini’s website traffic rise lines up with Google’s rollout of Gemini 3 versions.

Google released Gemini 3 Pro on November 18, Gemini 3 Deep Assume on December 4, and Gemini 3 Recall December 17 Blink ended up being the default version in the Gemini application and in AI Mode for Look.

Prior to those releases, Gemini’s referral web traffic had been mainly flat for eight months. SE Ranking’s information shows it grew at roughly 4 % monthly from January with October. The dive to 47 % regular monthly development in December and January represents about a 12 x acceleration from the previous pace.

AI Traffic In Context

All AI platforms combined still represent a little share of total web traffic. SE Ranking puts the number at regarding 0. 24 % of worldwide net website traffic as of January, up from 0. 15 % in 2025

An earlier SE Position report of 13, 700 web sites found Google creating 94 % of natural web traffic. ChatGPT and Perplexity were beginning to turn up in reference records. The brand-new dataset is bigger at 101, 574 websites throughout 250 markets but utilizes the same GA-based technique.

Why This Issues

Two months of development from Gemini doesn’t forecast where AI reference traffic will certainly be by year’s end. The increase from November to January is measurable and associates with a well-known product launch, but it’s too early to call it a continual pattern.

The Perplexity landmark is much more concrete. Gemini may now show up as a bigger recommendation resource than Perplexity in your own analytics. That’s worth monitoring.

Looking Ahead

SE Position claims it will proceed monitoring AI reference website traffic with 2026 Google hasn’t divulged recommendation website traffic figures for Gemini or AI Mode straight. The next Similarweb AI Tracker upgrade can offer a 2nd information factor on whether Gemini’s development proceeded past January.

Included Photo: DANIEL CONSTANTE/Shutterstock