I joined LinkedIn in 2020 as an excited freelance author, however I didn’t obtain the buzz. Everyone looked so polished, and I felt like I had nothing valuable to include. So I left, persuaded the system wasn’t for me.

When I later niched down right into SaaS writing, something changed. My ideal customers– marketers, owners, content leads– were all active on LinkedIn. If I wished to reach them, I had to show up right here. In the beginning, I had not been sure what to post or just how to remain constant.

Yet 5 years after that very first attempt, I’ve:

• Done a 90 -day posting touch from January 1 to March 31, 2025
• Published every weekday since then
• Just recently landed a freelance composing gig with Userpilot, with a reference on LinkedIn

In this short article, I’ll share the structure and a basic Google Sheets template that altered points for me. I’ll additionally share just how you can reproduce this system, message continually on LinkedIn, and develop relationships that will certainly bring about tangible chances.

The KLA Structure

I ‘d review lots of blog posts that made me wince. They felt performative or extremely refined. I knew I really did not desire that for my feed.

So I asked myself, what would feel genuine to share?

That’s when I arrived at three straightforward motifs:

• What I understand
• What I’m finding out
• My aspirations

This resulted in the KLA Structure– my individual method to staying genuine on LinkedIn.

K: What do you understand?

When I started considering what to post, I began with one inquiry: What do I really understand well adequate to speak about with confidence?

For me, the solution was simple: SEO writing. I have actually been doing it because 2020, so it was simple to tighten my material buckets

• Content research: just how I locate topic concepts and proof factors
• Web content writing: just how I comply with briefs and self-edit
• AI in content: exactly how I utilize AI for study and writing

But right here’s the catch: if you only publish your concepts as they are in your notes, you’ll run out of what to post.

The solution is to locate angles on the exact same idea. This might indicate a quick suggestion, a joke/take, or a behind the curtain (BTS) walkthrough.

As an example, I as soon as shared two various angles on creating introductories (from my content creating container):

• Take article: a contrarian POV on exactly how to begin articles

• BTS message: a 5 -part collection showing how I in fact wrote intros for 5 various posts

Exact same theme. Same concept. Various angles to show my reliability.

Starting with what I recognize made uploading much less frightening. I wasn’t overthinking or attempting to seem wise. I was simply sharing what I ‘d exercised for several years.

L: What are you finding out?

If you’re attempting a brand-new specific niche, like I was, you could not recognize what to state, let alone claim it authoritatively. But you can gain direct exposure by sharing what you’re learning.

In my situation, I desired SaaS creating jobs. Yet uploading concerning generic search engine optimization composing would not help me attract attention. So I began highlighting two things.

• The versions: SaaS developers and companies I admire
• The techniques: My tackle product-led content, Base of Funnel (BoFU), and Middle of Funnel (MoFU) items

Interestingly, people liked the concept.

One of my very first examples was a blog post where I damaged down Float’s material approach– just my truthful POV on what I thought they were doing well.

Also better, it got featured in Top of the Funnel’s e-newsletter, which gave me a lot more exposure.

A: What are your ambitions?

As soon as you’ve developed integrity and exposure, the next step is basic: share your desires.

When you speak openly regarding your goals, you remain leading of mind when chances emerge, draw in people that wish to help, and construct accountability around your trip.

Here are three means you can do it:

• Evidence: Share results from past tasks so individuals see what you can deliver.

• Turning points: Article updates on your trip to show development and energy.

I’ve discovered that sharing aspirations operates in 2 ways. First, it brings about deals of advice from people that have actually strolled the exact same course.

Second, it produces a feeling of possession in your target market. When my account was banned after the 90 -day touch, my area rallied, escalated the issue, and I regained accessibility.

That experience showed me something important– when you share your aspirations freely, your target market does not just favor you; they start to really feel part of your tale.

I obtained the structure, why the Google Sheet?

The structure gave me content themes/buckets, however I required a way to:

• Track my messages and see what reverberates
• Identify what posts caused DMs
• Gamify consistency

So, I developed a simple Google Sheet template to track and explore my LinkedIn posts.

Below’s a web link to produce your very own duplicate

And it worked. For the very first time in 5 years, I wasn’t simply constant on LinkedIn, I was having a good time.

Exactly how to make use of the structure + the sheet

The KLA Framework provided me themes to upload around, but the sheet made it possible to remain consistent, see what was actually functioning, and refine my strategy over time.

Below is exactly how you can integrate both.

What to track and why it matters

Tracking is where the Sheet does the hefty training. However do not overcomplicate it– focus on metrics that tie back to your objectives.

• If you desire leads : Track blog posts that brought you DMs, references, or profile gos to.
• If you desire get to : Track impressions and uploading times to see what drives presence.
• If you desire engagement : Track suches as, remarks, or reposts to see what stimulates conversation.

My primary goal was visibility that led to possibilities, so my sheet kept track of 2 metrics:

1. Ideal posting times : I checked different time ports, logged impressions for each and every, and ultimately discovered the time that constantly offered me the most reach.
2. Blog posts that brought about discussions : Any kind of post that brought a DM or referral obtained labelled making use of the “Note” column. In this way, I might see the difference in between posts that simply got interest and posts that caused actual job.

Once you understand what issues to you, set up columns in the sheet to log it daily.

What to publish

The sheet isn’t only for numbers. It additionally helps you handle your material turning.

Here’s how I tie it back to the structure:

• Framework (KLA): I rotate in between articles on what I understand, what I’m learning, and my ambitions.
• Google Sheet: I track which classification does finest. So, when I need presence or leads, I recognize what to lean on.

Formats matter also. Past message, I try out video clips, carousels, memes/GIFs, and photos.

By logging my messages in the Google Sheet, I can see what my audience prefers. In some cases, the same idea in a various layout carries out way much better. I also started finding fads: my “learning” posts often tend to obtain more saves, while my “what I recognize” posts drive one of the most DMs and leads.

Just how to review and increase down on what jobs

This component is basic yet vital: examine your sheet on a regular basis. Or else, you’re just accumulating numbers.

Right here’s the evaluation process I make use of for this:

• I examine every message at the 24 -hour mark. Since impressions and engagement typically peak in that home window, and I post daily, it’s the excellent tempo for reviewing performance.
• I color-tag the blog posts for fast scanning:

• Red = poor (
• White = typical (500– 999
• Blue = great (1000– 1499
• Environment-friendly = exceptional (1500 +)

After a few weeks, particular patterns come to be noticeable. You’ll understand the time to publish, which KLA styles function best, and in which formats drive involvement.

From there, you can double down: Do even more “greens” and “blues”, fine-tune or cut the “reds”, and keep exploring.

That basic evaluation loophole assisted me refine my strategy week after week. It made my uniformity much more willful.

The structure and sheet are wonderful– but individuals make it work

Consistency on LinkedIn is simply the begin. Publishing obtains you exposure, however partnerships turn exposure right into possibilities.

Here’s how I develop connections together with publishing:

• Proactive commenting: I leave thoughtful talk about messages from individuals I want to connect with. Not just “excellent post,” however adding my point of view, making a joke, or asking a follow-up question.
• DMs for cooperation and possibilities: I connect to links to get understandings for my posts, and I comply with the very same pattern to vet jobs, understand who to pitch, and send warm pitches.
• Share opportunities with your network: When I encounter a gig that isn’t a suitable for me, I label people who might be a far better suit. Surprisingly, my finest gig up until now (as of creating this) came from somebody I would certainly as soon as linked to another opportunity.

In other words, framework + sheet + individuals = An effective LinkedIn system

Is this system in fact effective?

For exposure and jobs? Yes– even far better than I ‘d hoped. Some of my outcomes:

• Inbound leads: 5 (2 become temporary gigs)
• Referrals: 1 (landed the Userpilot gig)
• Fan development: From 583 to 2, 083
• Podcast invites: 3 (2 currently done)
• Prices: Doubled in 9 months

These are not one of the most impressive numbers by internet requirements, but they indicate a good deal to me.

Every one verified that the system works, and extra importantly, that it’s repeatable.

Plus, the presence is transferable. As an example, sharing my shop details on LinkedIn resulted in 100 sales in just 3 months.

LinkedIn is much less job (and much more fun) when you share insights from your routine

For 5 years, I couldn’t stay consistent on LinkedIn. Yet the KLA Structure , a straightforward tracking sheet , and building real connections finally transformed that.

• The KLA Framework: It turns daily experiences into posts individuals connect to.
• The Google Sheet: It assists you see what jobs and what doesn’t, and keeps you liable.
• Links: Content gets you visibility, yet partnerships obtain you chances.

That’s the system. It’s not glamorous– also seems also easy to function. But it does work.

Try it for 90 days and join a support/accountability program You’ll be surprised by the outcomes.