It’s a day finishing in Y, which suggests my social feeds are full of individuals trying to rebrand the phrase “SEARCH ENGINE OPTIMIZATION.” Look, I ain’t here to moisten your parade, so if you love calling it AIO or GEO or EIEIO, be my guest. I have not been a search engine optimization for more than seven years, in spite of what all the “leading search engine optimization lists” state, so this is hardly my fight.

But … I do stress the field is making things hard on themselves when the solution is very easy.

A few years back, Ashley Liddell from Deviation coined the term “Browse Anywhere Optimization” (well, actually “Optimization” because the Brits are also fancy to fool around with Zs all willy-nilly). Ashley wrote more regarding it just recently. And it’s perfect. It must have closed the case. But rather, a number of people are still trying to put their very own spin on a fixed problem.

Search Engine Optimization = get higher rankings on Google, Yahoo!, Bing, maybe a little DuckDuckGo and AOL.

Look All Over Optimization = influence target markets in all the areas they go to take in content concerning your subject.

My god, it’s so practical. The acronym does not alter. The messaging fits with whatever platforms win the AI battles, whichever networks win the social media fights, and whatever new exploration devices emerge after that.

Even much better, every one of the panic SEOs seem to be experiencing concerning their work ending up being archaic or non reusable can currently relax very easy. So long as people try to get information before making acquisitions, (the brand-new) SEO will be needed.

You don’t even need to take on new means of finding out skills! You’re a search engine optimization, which means you’re utilized to:

• Staying on top of ever-changing formulas and evolving customer actions
• Having to learn totally new systems each time Google presents a new tab
• Learning, iterating, exploring, and reverse-engineering facility, machine-learning-based systems
• Enhancing material to fit the impulses of both the approximate algo gods and the equally-mercurial people

I ‘d bet if you’ve done SEO for the last few years, you’re * already * doing Look Almost Everywhere Optimization. You’ve possibly had your boss/team/client inquire about rankings in YouTube, getting involved in Reddit, being visible on Pinterest searches, and obviously, appearing in all the LLMs.

So, why not roll with it?

Why not welcome the phrase that’s already associated with the work you do, the expectations you’ve obtained, and the future most of us know is coming (many thanks to Google’s desperate requirement to excite Wall Street)?

I’m the first to admit my early efforts at branding drawn lemons. SOCEngine? SEOmoz? Truly Rand? Nobody can pronounce or keep in mind those. Yet, I’m dumb adequate about branding to identify that AIO, AEO, GEO, LLMEO, and the other 15 I saw on LinkedIn today are not the means.

Search Anywhere Optimization suffices. In a couple of years, I doubt you’ll also need to describe that you aid brands influence individuals beyond simply Google rankings. Every person will certainly think that the “E” in search engine optimization constantly represented Anywhere, and I don’t prepare to fix ’em.

p.s. Along with crediting Ashley Liddell for the initial use, I would certainly additionally like to identify NP Digital’s head of search engine optimization, Nikki Lam , that adopted this terminology for her work, and brought it to my interest throughout a current discussion.