In MarTech’s “MarTechBot explains all of it” attribute, we present a question about marketing to our very own MarTechBot , which is trained on the MarTech site archives and has accessibility to the broader internet. Intend to ask your own inquiry of MarTechBot? Offer it a shot To enhance brand exposure in large language design…

The era of “handled decline” mores than; the period of existential quality has actually begun. We are no more guessing what the post-platform globe appears like. We are residing in it. Over the last 12 months, the media sector has actually seen referral web traffic flatline and AI spiders strip-mine our archives without even a…

At every major tentpole event– this existing one being CES– Omnicom attempts to deep dive on a problem of significance to its clients, and this year is no exception. Digiday has discovered that Omnicom is working with Google to produce a brand-new device that empowers brands with much much deeper insights right into exactly how…

Social media engagement offers UK fintech marketing experts a golden possibility to build trust with their target audience and stand apart from the competitors. But that chance also offers a distinct and critical challenge. In the very controlled world of fintech, every Tweet, Reel, Facebook blog post and LinkedIn carousel should meet rigid compliance standards.…

From headline to punchline, AdExchanger’s once a week comics boil down advertisement tech industry news into something our viewers can laugh about. Since, yes, the absence of programmatic openness , the effect that chatbots are carrying author web traffic and the Google ad tech antitrust test are significant service– but that’s no reason we can’t…

AI-powered search rewrote the regulations of search engine optimization this year with lessening click-through rates and reference web traffic upending decades of search engine optimization approaches. In kind, authors changed from optimizing headlines and keywords to brand exposure and attribution tracking to show up in AI search results page. The shifts are still underway as…

That indicates an end to the unscrupulous AI scuffing that’s made even the notorious Wild West of ad technology in the mid to late 2010 s appear like tiny fry. Normally, the toothpaste runs out the tube when it comes to AI business training on publishers’ archives, today the sector is battling to shape what…

One thing came to be clear this year: AI platforms are altering where, just how and just how much reference website traffic gets sent out to authors’ websites. The 5 charts listed below show where AI referrals stand today– which systems are acquiring share, sending traffic and driving conversions. Together, they expose a new audience…

Scott Brinker’s Martech for 2026 record uses a lucid map of the terrain GTM teams should now browse: an industry no more defined by sequential buyer journeys, significantly shaped by agentic AI, destabilized by volatility and controlled by nonlinear patterns of analysis and decision-making. Yet throughout the very same duration in which martech developed into…

I asked 6 HubSpot colleagues who are experts in their corresponding field what their hopes and desires are for 2026 From “just make AI and spread sheets work to tracking emotional momentum, here’s what we’re anticipating following year.