Submitted under: Advertising management, Marketing innovation • Updated 1757724740 • Source: martech.org Your martech vendor choice process begins with analyst records, does not it? You pull up those thorough analyses, scan the vendor rankings and shortlist enterprise systems with remarkable attribute matrices. It feels accountable and looks expert. Prominent brand names get quick responds, yet…

Submitted under: Linked TV and OTT, Digital marketing, Advertising and marketing acknowledgment, Look advertising • Updated 1757709218 • Resource: martech.org Microsoft search ads updates usually fly under the radar– such is life as a remote 2nd to Google– yet a late August news is worthy of attention: the launch of impression-based remarketing Provided Microsoft’s scale,…

Filed under: Client journey orchestration, Sponsored Material • Updated 1757676883 • Source: martech.org Today’s customer journeys look less like funnels and more like works from Jackson Pollock; sprinkles of touchpoints across dozens of channels. Digital transformation has “fractured customer journeys right into unpredictable, nonlinear patterns,” per Boston Consulting Group’s study , and AI is accelerating…

Submitted under: Business, commerce, occasion, included, IAB Connected Commerce, incrementality dimension, Retail Media • Updated 1757627974 • Source: www.adexchanger.com Retail media is entering what might be called its Socratic phase. The closer we to reach understanding a marketing campaign’s genuine effect and service outcomes, the more clear it is that we have no idea how…

Filed under: Marketing technology • Upgraded 1757578882 • Source: martech.org AI is changing the day-to-day procedures of advertising and marketing teams in both B 2 C and B 2 B environments. If you’re an advertising ops professional or lead a team of MOps pros, understanding and adjusting to AI’s capacities and its impact isn’t optional,…

Submitted under: Advertising and marketing administration • Upgraded 1757562777 • Resource: martech.org There’s a tendency in advertising and marketing to address every trouble by doing extra. Add one more channel, rotate up a brand-new project, test 5 variants, jump right into one more meeting, spin up five more dashboards. Eventually, you’re not prioritizing, you’re just…

Submitted under: Modern Technology, Aaron Andalman, Andrew Sisk, Cognitiv, ContextGPT, contextual ads, contextual advertising and marketing, contextual analysis, contextual relevance, Eric Danetz, Campaign, ipg, Jennifer Newman, OpenAI • Upgraded 1757547299 • Source: www.adexchanger.com If someone claims they’re about to go down a bomb, it could suggest that it’s time to run for cover. Yet it…

Submitted under: Content Marketing • Updated 1757531091 • Resource: www.searchenginejournal.com In a digital-first age, customer commitment is no more an expectation. It’s something that can’t be bought or rewarded, but instead made with willful activity. Yet content marketing experts can construct consumer count on when given the ideal framework and method. Undoubtedly, technology will certainly…

Submitted under: Customer experience, Advertising and marketing artificial intelligence (AI), Advertising and marketing technology • Updated 1757515599 • Resource: martech.org Today, Adobe introduced the basic schedule of its AI agents for Adobe Experience Platform (AEP) and AEP Agent Orchestrator, the platform layer for handling and customizing AI representatives from Adobe and third-party environments. Adobe previewed…

Filed under: Advertising management, Advertising modern technology • Upgraded 1757469141 • Resource: martech.org For years, the request for proposition (RFP) has been the default design for picking innovation vendors– a structured way to define demands, score responses and state champions. That strategy functioned when the goal was to purchase assets like hardware, software program or…