If website traffic from search goes up, so do their stock rates. But just recently, numerous companies saw significant website traffic (and income) declines many thanks to adjustments in AI search.

This blog post is for you if you’re a company stakeholder, reporter, scientist, or marketer looking for updated data on how AI is changing search so you can stay ahead of the video game.

It features 81 AI search engine optimization stats from our most recent data studies and is upgraded regular monthly to maintain it fresh.

AI search behavior statistics

AI search systems are reshaping exactly how individuals find details.

These statistics disclose just how much AI results differ from Google’s standard organic outcomes, how quality plays a role, and why conventional positions don’t constantly carry over into AI search.

• Google sends out 345 x more traffic to websites than ChatGPT, Gemini, and Perplexity combined. ( Resource
• Web sites with more natural search web traffic get discussed much more in AI search engine result. ( Resource
• 80 % of sources pointed out by AI search platforms don’t show up in Google; only 12 % suit Google’s leading outcomes. ( Resource
• AI search systems favor to cite content that is 25 7 % fresher than content mentioned in conventional natural results. ( Resource
• 86 % of top-mentioned sources are not shared across ChatGPT, Perplexity, and Google AI features. ( Source

Google’s AI Overviews

• AI Overviews had over 1 5 billion individuals a month in Q 1 2025 That would be 18 3 % of all individuals in the world, or 26 6 % of all internet individuals. ( Resource
• AI Overviews decrease clicks to internet sites by 34 5 %. ( Source
• 26 % of brand names have no points out in AI Overviews. ( Resource
• The leading 50 brands appearing in AI Overviews make up 28 9 % of all citations. ( Source
• 8 64 % of AI Overviews appear outside of position # 1 and as low as placement # 6 ( Resource
• Being stated on very linked pages has a solid relationship with presence in AI Overviews. ( Source
• AI Overviews lean much more heavily on UGC websites, displaying Reddit 3 4 %, Quora 2 2 %, and YouTube 2 % more than anticipated. ( Source
• 16 % of US searches on Google attribute AI Overviews. ( Resource
• AI Overviews have actually grown by 116 %, increasing given that Google’s March Core Update. ( Source
• 76 % of AI Overview citations are drawn from the pages, ranking in Google’s top 10 organic outcomes. ( Resource
• AI Reviews reveal more than typical for informative inquiries, longer search inquiries, and inquiries with greater search quantities. ( Source
• AI Overviews show up much less than normal for well-known inquiries, local queries, and shorter search queries. ( Source
• 71 67 % of AI Summary search results page aren’t generated income from, displaying no CPC information. ( Resource
• Positions matter for presence in AI Overviews, however there’s only a moderate correlation. ( Resource
• Pages with a greater position in organic results have a tendency to be pointed out greater in AI Overviews when included as a citation. ( Source
• Brands in the top 25 % for web states gain over 10 × more AI Introduction discusses than the next quartile. ( Resource
• Reddit now appears in 5 5 % of AI Overviews. ( Resource

ChatGPT

• ChatGPT sends out concerning 5 % even more traffic than Reddit. ( Source
• Google does not power most ChatGPT results. Only 6 82 % of ChatGPT outcomes overlap with Google’s top 10; 83 % of its answers cite Links not in Google at all. ( Resource
• ChatGPT has actually driven AI traffic development to web sites practically solitarily, growing 85 % considering that January. ( Resource
• ChatGPT is the leading AI referrer, representing over 80 % of AI website traffic to websites. That’s up 30 % because our previous study. ( Source
• Being mentioned on extremely connected pages has a weak correlation with exposure in ChatGPT reactions. ( Source
• ChatGPT is one of the most likely system to cite more recent material. It buys in-text recommendations from newest to earliest. ( Source
• News electrical outlets like Reuters, Apple News, and AS.com function plainly in ChatGPT (4 – 2 6 %) but are second or missing in the others. ChatGPT likes information websites. ( Resource

AI citation insights

• Wikipedia dominates all three AI aides, but ChatGPT (16 3 %) cites it most, then Perplexity (12 5 %), after that AI Overviews (8 4 %). ( Source
• YouTube is a clear fave in Perplexity (16 1 %) and AI Overviews (9 5 %), however is missing out on in the top in ChatGPT. ( Source
• Reddit and Quora rate high only in AI Overviews (7 4 % & 3 6 %). They don’t break the top- 10 in ChatGPT or Perplexity. It appears Google prefers user-generated web content websites. ( Resource
• Health/medical websites (Mayo Clinic, Cleveland Facility) register in AI Overviews however are not in the leading 10 for ChatGPT or Perplexity. ( Source
• Reddit is 3 4 % more probable to be pointed out in AI Overviews and Google results than anticipated. ( Source

AI bot habits

• The variety of AI crawlers has doubled considering that August 2023, with 21 major AI bots currently active on the web. ( Source
• GPTBot (OpenAI) is the most blocked AI bot, with 5 89 % of all web sites blocking them. ( Source
• ClaudeBot (Anthropic) saw the highest possible growth in block prices, enhancing by 32 67 % over the previous year. ( Resource
• AI robots are raising their crawling tasks, getting to 2 nd place behind search engine bots and adding to 25 % of requests. ( Source

AI material and positions

Many new material online currently lugs some AI impact, raising questions about ranking impact.

The information reveals that AI-assisted web content controls top outcomes and that human-only content is no longer a requirement for solid search engine optimization efficiency.

• 74 % of all new internet material includes AI material. ( Source
• Only 26 % of new internet content is totally human-created, and just fifty percent of that (13 5 %) rates in leading settings on Google. ( Resource
• Best-of web content, product web pages, and guides drive one of the most AI website traffic. ( Source
• AI-generated content does not harm your Google rankings. 86 5 % of material in the leading 20 goes to least partially AI-generated. ( Source
• However, purely AI material rarely gets to placement # 1 in organic Google outcomes. ( Resource
• Human content was 4 % more probable to be negatively affected by a Google upgrade than AI content. ( Source
• 91 4 % of web content cited in AI Overviews is at least partially AI-generated. ( Source
• There is no correlation between the quantity of AI content in a write-up and search ranking position. ( Resource
• There is no relationship between AI material portion and the order of citations in AI Overviews. ( Resource

AI content fostering

• 87 % of marketers make use of AI to help create content. ( Source
• AI material is 4 7 x less expensive than human-written material. ( Resource
• The average expense per AI-generated blog post is $ 131, contrasted to $ 611 for human-written posts. ( Resource
• Business invest approximately $ 188 monthly on AI devices for material creation and marketing. ( Resource
• 51 % of firms intend to increase their invest in AI-generated web content. ( Source
• Websites utilizing AI grow 5 % faster than those that don’t. ( Source
• Marketers using AI publish 42 % even more content: the average month-to-month publishing regularity utilizing AI was 17 posts, compared to 12 for those not using AI. ( Source
• 97 % of firms have an evaluation process for AI web content and do not publish pure AI content. ( Resource
• Blog posts are one of the most common kind of AI-generated content (87 %). Conceptualizing (76 %), outlining (73 %), and material updates (67 %) are the top AI-assisted search engine optimization tasks. ( Resource
• 84 % of firms do not disclose using AI in their web content. ( Source
• ChatGPT is one of the most common AI design for web content development, utilized by 44 % of participants, complied with by Gemini (15 %) and Claude (10 %). In total, 94 distinctive AI tools were referenced. ( Resource

AI search website traffic and conversions

AI might still send a little share of website traffic, however the high quality of those sees can be overmuch high.

These statistics break down AI recommendation quantity, individual habits, and why AI visitors frequently convert at higher rates than search individuals.

• AI comprises 0. 1 % of web recommendation traffic. ( Resource
• Ordinary internet website traffic from search has actually gone down 21 % over the in 2014. ( Source
• AI website traffic has actually enhanced 9 7 x in the past year. ( Resource
• Website traffic from AI aides created 12 % of signups to Ahrefs while representing only 0. 5 % of web traffic. ( Resource
• For Ahrefs, AI search site visitors transform 23 x far better than conventional natural search site visitors. ( Resource
• Customers from AI search click web links 75 % less than they do in standard search. ( Resource
• Regarding 0. 25 % of a site’s overall traffic comes from AI. ( Source
• ChatGPT sends out marginally more traffic than Reddit and LinkedIn. ( Source
• Perplexity has surpassed Gemini as a web traffic recommendation source. ( Resource
• Sites getting under 10 K brows through can expect 0. 3 % of their web traffic to come from LLMs, vs. 0. 1 % for those exceeding 1 million check outs. ( Resource
• Site visitors from typical AI systems like ChatGPT and Perplexity check out 4 pages usually. That’s 1 2 less pages compared to search site visitors, and 1 5 fewer web pages than overall site visitors ( Source
• AI visitors spend a little longer on site (8 seconds extra) than various other site visitors. Their sessions are longer in duration however shallower extensive as they’re 5 4 % more likely to bounce. ( Resource
• Internet sites with more web traffic from organic search additionally obtain stated a lot more in AI reactions. ( Source
• 63 % of sites get AI website traffic. ( Source

Brand names and AI exposure

AI search benefits authority and recognition, often more than links or ads.

Below’s exactly how top quality internet states, anchors, and search quantity influence AI Summary visibility and why some brands dominate while others continue to be unseen.

• Brands in the leading 25 % for web mentions obtain 10 x much more AI exposure than others. ( Source
• The leading 50 brand names (placed by on the internet authority) obtain 28 90 % of all discusses in AI Overviews. ( Source
• Google appears much more prejudiced towards featuring large brands than ChatGPT and Perplexity. ( Source
• 45 7 % of Google searches are branded. ( Source
• Solid on-line branding associates favorably with visibility in AI Overviews. Branded web states had the best relationship, adhered to by well-known anchors and search volume. ( Resource
• Back links have weak relationships with exposure in AI Overviews contrasted to brand name variables. ( Source
• Paid elements like top quality ad website traffic and well-known advertisement expense reveal weak favorable relationships with AI mentions. ( Resource
• 26 % of brands have absolutely no points out in AI Overviews. ( Resource

Final thoughts