Client information systems promised clarity, unity and real customization– yet fact really did not live up to the hype.

In this episode, Hightouch Co-CEO Tejas Manohar joins us to take down the obsolete CDP playbook and disclose why contemporary teams are changing toward composable information designs and AI-driven decisioning.

Manohar shares the information of the CDP market’s development, why most organizations still have a hard time to trigger their data, and exactly how AI is ultimately making it possible for the sort of customized advertising the market went after for decades.

From damaged batch-and-blast tactics to the surge of automated insights, this discussion subjects what’s not working– and what B 2 B groups must welcome following.

If you’re re-thinking your stack, your method or your duty in an AI-powered advertising and marketing world, this episode is called for listening.

Episode overview

00: 16: Guest intro: Tejas Manohar
00: 54: The evolution of CDPs
09: 26: The function of AI in advertising and marketing
12: 23: The future of advertising and marketing playbooks
20: 10: Customization in advertising and marketing: Misconception or truth?
23: 53: AI in advertising and marketing: A brand-new process
30: 40: The technological shift in marketing
35: 08: The future of UX and AI integration
38: 52: Personal journey: Rotating throughout COVID

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The blog post The CDP dream is over appeared initially on MarTech

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