Recommendation website traffic from ChatGPT to websites is down 52 % since July 21, according to Profound’s Josh Blyskal, who evaluated more than 1 billion ChatGPT citations and 1 million reference visits from an example of websites throughout numerous verticals.

By the numbers. A few of the crucial searchings for:

• Reddit citations are up 87 % considering that July 23, currently topping 10 % of all ChatGPT citations.
• Wikipedia leapt 62 % from its July reduced, getting hold of virtually 13 % of citation share.
• The leading 3 websites– Wikipedia, Reddit and TechRadar– represented 22 % of all citations, up 53 % in just a month.

ChatGPT currently prefers a handful of “answer-first” sources, while branded web sites are losing visibility– and numerous prospective reference clicks.

What’s happening. Blyskal claimed this isn’t a GPT- 5 impact ( GPT- 5 released August 7 ChatGPT’s citation debt consolidation began weeks previously, suggesting OpenAI manually reweighted its access system to prefer valuable solutions.

The bigger photo In his LinkedIn article , Blyskal keeps in mind two points that are specifically crucial for B 2 B marketing experts to recognize. First, ChatGPT bypasses well-known content that prioritizes conversion (“Set up a trial”). Second, answer-first systems like Reddit and Wikipedia are winning by default due to the fact that they straight address user inquiries.

“The citation opportunity is huge for brand names happy to shift from conversion first to respond to very first content,” composed Blyskal.

Profits OpenAI’s citation experiments can trigger big website traffic swings. Brands that don’t give genuine answers can be ejected of ChatGPT responses.