Bloomreach CMO Amanda Elam Cole signs up with Playbook Broken to dismantle the advertising “process” as we understand it. From AI representatives that develop projects on motivates to the death of the site itself, this episode dives deep into just how leaders can browse chaos, unlearn what really feels risk-free and construct what’s next.
Amanda and I talk about management, failing, unlearning and the future of advertising and marketing systems that assume and not just automate.
If you’re a CMO, owner, or marketing professional trying to endure the AI revolution … this set’s your wake-up call.
Episode overview
00: 00: Intro: Leading advertising and marketing with disorder
02: 15: Breaking devoid of operations– why the old playbook is dead
05: 45: The AI leap: From prompts to independent projects
10: 30: The end of web sites? Representatives as the new channel
14: 20: Credibility vs automation: validating our humankind
17: 00: Unlearning what really feels safe– management in uncertainty
19: 00: Soul treatment and survival for contemporary leaders
21: 00: Compeling yourself: breaking behaviors, breaking playbooks
Comply With Discussions with MarTech on:
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Fuel up with complimentary marketing insights.
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