Are B 2 B organizations passing up an opportunity to reverberate with their prospects and customers because their messages lack creativity?
Today, I’m speaking to Jacob Sanders, Scott Monty and Ryan Wallman, the developers of” ROI: The Musical ,” to talk about why a lot of B 2 B companies appear to steer away from getting creative in their marketing.
Imagination is risky, it’s subjective and it can be horribly hard to gauge. Which’s part of the point behind a venture like “ROI: The Musical”– it would certainly be challenging to gauge the ROI of the musical itself.
Episode overview
1: 55: Why make ROI: The Music to begin with?
5: 42: Why don’t business obtain more innovative in their marketing
8: 01: Is administration and personal preference holding back creative thinking
12: 10: What is the future of long-form, creative content
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The creativity Why isn’t there advertising appeared in B 2 B first? Suggested Advertising on MarTech
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