For anybody having problem with using AI in Instagram advertising and marketing, currently is most definitely the time to learn. Nearly half of the marketing professionals we checked for our 2025 State of AI Marketing report claimed they’re currently utilizing AI for social networks, with 49 % utilizing it for text-based social material and 47 % for video/audio-based content.

HubSpot’s very own social media sites team is leveraging AI to produce even more engaging, genuine, and on-trend content fast. I did some digging on the ways brand names are utilizing AI on Instagram and talked with HubSpot’s Global Head of Brand name Advertising to bring you the AI instances, ideas, and devices you require to be successful on Instagram.

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Examples of Exactly How Brands Are Using AI on Instagram

1 Generating Instagram Captions

Developing subtitles is often the bane of a social media sites online marketer’s existence. Thanks to generative AI, this laborious task can be much faster. I personally such as to start with a draft I’ve composed and then ask ChatGPT to assist me improve it by triggering it with something like, “Enhance this. Make it much shorter, punchier.”

I suggest revising the result. Actually, our State of AI Marketing research discovered that only 7 % of marketing experts do not edit the AI results. Majority (56 %) dramatically modify or revise the outcomes.

Here’s an instance of the repetitive process of making use of AI to produce Instagram subtitles, as shown by Melissa Lunt of Superhero Layout She begins with this Claude motivate.

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And after some re-prompting and refining, she winds up with this:

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2 Repurposing Blog Material into Instagram Posts

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Every marketing expert understands the power of repurposing material By doing this, one piece of web content can tackle several lives, expanding its reach.

And many thanks to AI, you can do this faster than ever. Making use of Material Remix by HubSpot, you can take a landing web page or article and repurpose it into several advertising and marketing properties, including an Instagram message, in simply a couple of clicks.

3 Hopping onto AI-generated Trends Like ChatGPT’s Activity Number Pattern

Now, that hasn’t seen the fun AI-generated action figures all over Instagram and LinkedIn? Here’s an example from when HubSpot hopped on the pattern:

AI can absolutely help you remain on top of trends– however as this activity figure craze shows, often AI is the pattern. And that can be an enjoyable means to use AI on Instagram.

4 Playing with AI to Expand Backgrounds

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Gymshark used AI to extend the histories of these legendary images, amassing nearly 52 k suches as on a single article. And if you wonder, I asked ChatGPT what device Gymshark used to do this, and it told me it was Photoshop’s “Generative Fill up.”

I can see just how this device would certainly serve in taking a photo you already like and adjust it. For example, if a subject obtained cut off or if the picture measurements don’t fill the structure as is, you might use Photoshop to make the photo Instagram ready.

5 Creating AI Influencers

I admit, viewing AI influencers on Instagram is still a little also exceptional valley for me. But for many brands, it’s driving involvement and sales. Simply check out Brazilian store Publication Luiza (or Magalu)’s AI-powered personality, Lu.

Called “the most complied with online influencer worldwide” by Virtual Humans , Lu do Magalu has 8 million fans on Instagram alone.

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She’s powered by Google’s Vertex AI , which produced “Lu’s Mind” to aid the brand name personality make personalized product recommendations for its on the internet consumers.

Pro suggestion: Use AI influencers with care. A 2025 Northeastern College research study located that, when things go wrong, AI influencers are more probable to injure brand name trust fund than human influencers. That’s since customers see AI as having much less company, and for that reason, less obligation for advertising a faulty product to customers– indicating consumers redirect the blame to the brand that was taking care of the AI.

The takeaway? The study authors end: “Organisations have to acknowledge their responsibility for the actions of AI-powered VIs [virtual assistants], as these directly impact brand trust fund. Selecting VIs must entail not only their capability to bring in followers yet additionally a mindful assessment of potential threats to brand reputation.”

6 Using AI Analytics to Drive Social Media Technique

“Data-driven social media sites technique” handles a brand-new life when you apply AI analytics to your Instagram advertising and marketing , permitting you to maximize posts based on previous article performance and your target market’s preferences and data.

“AI aids us reveal unique insights regarding glasses wearers (even ones we could not have experienced ourselves),” claims Or Zinger , VP of Brand Name Marketing at GlassesUSA.com

GlassesUSA.com utilized Sprout Social’s AI to analyze previous effective messages and think of the POV layout and captions for this Reel. The video clip got more than 367, 000 views– 90 % of which came from non-followers.

Tips for Utilizing AI in Your Instagram Marketing Technique

1 Regularly explore and improve your AI workflows.

“The greatest blunder I see brands make is unloading their whole brand standards right into AI and anticipating magic,” states Amy Marino , HubSpot’s Global Head of Brand Advertising. “That’s like offering a trainee a 200 -web page employee handbook and expecting them to symbolize your society on day one.”

Much like you wouldn’t toss a new hire right into their duty without adequate onboarding, do not anticipate your AI process to function flawlessly the first time. It will certainly call for continuous experimentation and improvement prior to you realize maximum efficiency and high quality gains.

So, where to begin? Marino uses guidance: “Obtain AI started on the boring stuff nobody wishes to do anyhow. That’s where AI radiates, and you can get some fast victories.”

She includes, “The most powerful component isn’t the devices themselves, yet just how you create a system or concepts for examining and refining outputs. Anybody can use AI to produce a number of average material, yet the competitive advantage comes from just how masterfully you press and refine what the AI gives you.”

2 Leave the wit to the human beings.

“Allow AI do the 80 % that’s predictable, and save the 20 % that makes individuals quit scrolling for human creative thinking,” claims Marino.

“We have actually found out that AI is not the very best at humor or cultural referrals that really feel present and authentic. We use AI to generate structure, however our group adds the social touchpoints and individuality that make material feel of the moment.”

For example, look into this hilarious Instagram video clip from the main HubSpot account. Marino’s team made use of AI to assist with the manuscript, however people brought the wit.

3 Whip up some “prompt dishes” you can reuse.

Streamlining your AI Instagram process indicates creating multiple-use prompts that you have actually seen regular success with. That’s what Marino’s group does to conserve time.

“As opposed to going after every new AI launch, we’ve purchased developing (and updating) our punctual recipes. These are specific instructions that regularly supply great results for different material types,” Marino says.

“My personal favored instructions: ‘Create this for somebody who actually makes use of Instagram, except a marketing professional who studied it in college.’ That push changes the output from corporate-speak to something a human might actually say.”

4 Make sure to identify AI-generated Instagram video/audio that is “reasonable,” according to Meta’s terms.

If you utilize AI to generate video clip or sound that looks or sounds sensible, you require to label it using Instagram’s “AI information” function. This calls for simply toggling on the “Include AI tag” when you publish a video clip.

Here is the precise wording from the Instagram Aid Facility :

“Meta needs you to identify material you share that has photorealistic video clip or realistic-sounding audio that has actually been electronically created or modified, including with AI. This suggests that if an electronic production or AI tool was utilized to produce or change this kind of web content, you must classify the material before you share it.”

It takes place to state that if you fail to do so, “there might be penalties,” however it does not define what those penalties are. This is not required for AI-generated pictures ; it is only required for video clip and audio.

5 Recognize your audience’s preferences for AI- versus human-created content

As generative AI becomes more mainstream, customers could not care much regarding whether something was developed with AI. But what are their choices now?

Well, in at least three researches, scientists located that many participants recommended AI-generated content– when they really did not know it was produced by a machine.

• In a 2023 MIT research study , when individuals recognized exactly how work was developed, they showed a favorable predisposition towards human-created content, but when they weren’t told, they chose the AI-generated content.
• A 2024 Semrush survey of over 700 United state customers matched generative AI material against human-written material, and 6 out of six times, AI won.
• And in April 2024, Bynder published results of its survey of 2, 000 UK and united state individuals, 56 % of whom favored the AI-generated version of a post over the human-written one when they didn’t know which was which.

So, simply keep this in mind as you weave AI more right into your Instagram technique. Sign in with your target market. An even more tech-savvy customer, for instance, may incline if you use AI and may not be interested in the details of just how you utilized it. However various other audiences might feel in different ways.

Best AI Devices for Instagram Advertising

1 Wind Social Network Representative by HubSpot

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Best for: Hectic social networks groups that wish to take advantage of AI to make data-driven decisions regarding their Instagram method

Use Breeze social networks representative by HubSpot to make AI-powered, data-driven publishing choices. Breeze consider your past blog post performance, organization details, brand voice, target market, and even more to create social media articles in a jiffy.

2 CapCut AI Video Clip Editor

Best for: Novice to advanced video clip editors who intend to produce viral-worthy Instagram Reels

As someone who’s used both FinalCut Pro and Camtasia (the latter for concerning 10 years), I was floored by just how user-friendly CapCut is as a video editor for short social networks video clips. I’m never returning.

Whenever I import a video and drag it to my timeline, CapCut can instantly caption it using AI. It’s exact for 95 % of the words, so I only need to do some light adjustments, considerably accelerating my web content manufacturing.

3 Captions AI Video Editor

Best for: Creating viral-worthy Instagram Reels in seconds utilizing AI

I downloaded the Captions mobile application on a whim when I got an ad for it while scrolling Facebook (yes, I’m a sucker for social networks advertisements). And you understand what? I was pleasantly amazed by the result. The outcome would certainly call for small tweaks from my end for a refined video. To be clear, I still liked my manually edited video, but Captions would certainly be a terrific alternative to range video clip production but still have it feel skillfully edited.

4 Canva’s Magic Workshop

Best for: Designing attractive graphics for your Tale or articles

I have actually been making use of Canva given that 2016, and it’s extremely simple for me as a marketer to produce visual properties for social media. I depend heavily on its one-click history eliminator when I’m creating blog site graphics. Marino’s team utilizes Magic Workshop for Instagram visuals.

Magic Studio can aid you resize and repurpose existing assets, generate images and videos, and transform a prompt right into a captivating visuals.

5 ChatGPT or Claude

Best for: Generating and refining subtitles and manuscripts

I’ve made use of ChatGPT and Claude to assist me improve my video manuscripts for 60 -second social networks videos. It’s fantastic at taking my wordy scripts and making them more concise.

Here’s an example prompt I used for my most recent social media video:

“You are a viral YouTube Shorts and Instagram Reels material maker. Critique this script. Exactly how can I make it stronger and much more engaging?”

I made use of Claude, as well, since I like seeing what each AI tool gives the table, and after that incorporating what works from both results.

Start utilizing AI to up your Instagram video game.

Now, the last point I want you to do is really feel bewildered by all the AI devices out there and never ever get started on anything. Pick just one tool from the above listing and start experimenting today.

As Marino pointed out, it’s all about fine-tuning the outputs. Do not anticipate gold from the initial thing ChatGPT creates. But once you grasp triggering and improvement, you’ll unlock truth power of making use of AI for your Instagram method.

This article was created by a human, yet our group utilizes AI in our content process. Have a look at our full disclosure to get more information regarding exactly how we utilize AI.