You can duplicate this evaluation on your own pretty conveniently.

Just do an open data source search in Brand Radar, head to the “Cited web pages” report for your preferred AI assistant, and export the leading 1, 000 pointed out web pages.

Then run the mentioned pages via our Batch Evaluation device to grab more natural information on each URL.

I did specifically that. Here’s what I located …

ChatGPT’s citations aren’t constrained to universal or content web pages– yet Wikipedia stands out as the single most-cited web content type, much ahead of all others.

The rest of the citations are spread out across educational content, homepages, app listings, blog sites, and various other layouts.

I used Claude to categorize this information. It might not be 100 % fool-proof, however it offers a directional understanding of ChatGPT’s most-cited pages.

Here’s what the top 1, 000 pointed out Links resemble damaged down by material type:

Wikipedia plays a central function in ChatGPT’s citation actions. The assistant is plainly seeking structured, reference-style resources that summarize subjects thoroughly and naturally.

Educational and homepage web pages likewise crop up frequently.

Yet what’s most fascinating is the lack of opportunity to actually obtain mentioned in these high-visibility citations.

Our Supervisor of Web Content Advertising, Ryan Law, describes Wikipedia, homepages, app store web pages as “dead” citations, in that you can not conveniently affect them.

Passing the above classification, just 32 3 % of the leading 1, 000 citations in ChatGPT are pitch/outreach-worthy — or at the very least off-site and influenceable.

In other words, roughly two-thirds of ChatGPT’s leading citations are effectively out-of-bounds to traditional outreach strategies– they’re business pages, referral sites, and other “dead” citations you can not genuinely affect.

Nearly one-third of ChatGPT’s citations point to web pages without any conventional search presence.

Below are some possible explanations for this:

Freshness: Some zero-keyword web pages are possibly fresh web content not yet placed by internet search engine. ChatGPT may find and cite brand-new material before it collects search positions.

Specific niche topics: Citations might cover certain, long-tail topics with very little search demand. They respond to inquiries accurately however don’t bring in substantial search website traffic. This also applies to fan-out queries– also when someone asks ChatGPT about a prominent subject, the conversation typically branches into even more particular subtopics where couple of web pages directly target those angles.

Different discovery: ChatGPT often tends to gain access to and review material in different ways than online search engine, apparently prioritizing accuracy, freshness, and significance over appeal signals like back links.

The truth is it’s most likely a combination of all three. Fresh material, niche topics, and alternative high quality signals all contribute.

UPGRADE

Below is an arbitrary sample of actual ChatGPT pointed out Links with zero organic keyword phrases and web traffic …

This article ranked briefly in 2023, but today has zero conventional search visibility– yet it is cited in ChatGPT 4 6 K times …

Then there’s this article from Lifehack on” 7 methods you can be useful today”. It is pointed out 1 4 K times in ChatGPT, yet has actually never gotten any organic key phrases or traffic.

Plenty of Apple shop application pages turned up in the dataset, however once again, no natural presence.

And afterwards there were a couple of web pages with zero search visibility, however decent ChatGPT existence, from information media websites fresh York Blog Post and Condé Nast Visitor.

Completing