Google’s duty in day-to-day info looking for is diminishing, while AI devices– specifically ChatGPT– are swiftly picking up speed. That’s according to a brand-new Greater Presence study of 1, 500 United state users.

By the numbers. Google’s share of general information searches fell from 73 % in February to 66 9 % in August.

Various other study searchings for:

• ChatGPT utilize virtually tripled , from 4 1 % to 12 5 % of respondents.
• Daily AI tool usage doubled , from 14 % to 29 %.
• Platform switching is up , with 35 % saying they have actually transformed just how they browse, compared to 28 % in February.

Mainstream adoption of, and testing with, AI devices is increasing. The number of people using AI devices daily raised from 14 % to 29 2 %. Meanwhile, “never” users dropped from 28 % to 16 %

• Younger users are leading the way, mixing TikTok, Instagram and ChatGPT right into their search routines.
• In neighborhood search– typically Google’s fortress– AI usage increased to 10 %.

Why we care. AI tools are reshaping exactly how users find, compare, and take in information. Look actions is fractured , which indicates Search engine optimizations can not count on Google Browse alone (however, to be clear, search engine optimization for Google stays as vital as ever). Consequently, SEO/GEO techniques now must represent visibility across several AI systems.

Concerning the information. The searchings for contrast 2 the same studies of 1, 500 U.S.-based participants performed in February and August. Respondents covered a series of ages, regions, and demographics, allowing Greater Presence to track fads over time with consistency and credibility.

The record. Just How Individuals Look Today: A Study on Evolving Search Actions in 2025