Today, an increasing number of customers are beginning their journey with an AI-search. They may ask ChatGPT to contrast items or make use of an AI-powered platform like Perplexity. Or, they’re just Googling an offering and reading the AI Overview, all without clicking a web link.

HubSpot recognized that our customers were moving from internet search engine to address engines like ChatGPT, Gemini, and Perplexity– yet we had no reputable means to measure AI presence and recognize whether our AEO plays were working.

So, in June 2025, the HubSpot Marketing team began working with XFunnel, an AEO tool that allowed us to gauge and maximize our AI exposure throughout ChatGPT, Gemini, Perplexity, and a lot more. Here’s what we discovered.

Tabulation